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Plastic Brand Audit 2024

September 21, 2024, marked as World Coastal Cleanup Day— is a global effort aimed at removing
trash from aquatic environments to reduce environmental pollution. To commemorate this day, CEJAD
joined hands with numerous organizations as part of the International Coastal Cleanup Committee, Kenya
Chapter, to coordinate and collaborate on this initiative.

September 21, 2024, marked as World Coastal Cleanup Day— is a global effort aimed at removing trash from aquatic environments to reduce environmental pollution. To commemorate this day, CEJAD joined hands with numerous organizations as part of the International Coastal Cleanup Committee, Kenya Chapter, to coordinate and collaborate on this initiative.


CEJAD's involvement in the cleanup effort went beyond just removing waste. We partnered with waste worker groups and civil society organizations in Mombasa to conduct a plastic brand audit in Mombasa County, Kenya. The primary objective of the brand audit was to identify the companies and brands most responsible for environmental and marine plastic pollution. The data collected from the audit is being used to advocate for better plastic waste management, including pushing for the inclusion of waste pickers in Extended Producer Responsibility (EPR) programs and promoting the use of environmentally friendly packaging alternatives.
In preparation for the brand audit activity, CEJAD digitized a data entry form that was adapted from the Break Free From Plastics tool kit. Volunteers drawn from the partnering waste pickers groups and CSOs then underwent a two-day training session on the brand audit processes, from waste collection, segregation of plastics based on their identified brands as well as data entry into the digitized form. On International Coastal Cleanup Day, participants and volunteers began with a beach cleanup, followed by the brand audit exercise in the 19 collection sites in Mombasa. The analysis of the data showed that the
audit involved 591 volunteers and resulted in the collection of 18,841 plastic items. Read more 

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Under this program, CEJAD aims to eliminate the risk posed by exposure to lead in paints to women and children, and improve the regulatory frameworks to phase out lead in paint at national, regional and international level.

Our work under this program aims to promote the phase out of Highly Hazardous Pesticides (HHPs) from use, especially in agriculture to protect human health and the environment. The use of HHPs is threatening the lives of vulnerable populations, food systems, biodiversity and the environment at large.

Our work under the Mercury Program aims to protect human health and the environment from anthropogenic emissions and releases of mercury and mercury compounds in line with the Minamata Convention on Mercury, a legally binding global treaty adopted in 2013. Kenya is a party to the Minamata Convention.

The Montreal Protocol, adopted in 1987, protects the ozone layer by regulating ozone-depleting substances (ODS), such as chlorofluorocarbons (CFCs) and hydrochlorofluorocarbons (HCFCs). It mandates the phase-out of CFC and HCFC production and consumption with specific timeframes for different Parties, based on their status as a developed or developing country.

Our work under this program aims to reduce the health and environmental impacts associated with waste and plastics throughout their life cycle. Over the years, plastic and plastic products have emerged as problematic and hazardous to human health and the environment.